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The Viva Voluptuous Story

Viva Voluptuous - Celebrate Your Curves!

I found myself in my mid 40's and after 2 children and too many cakes, I could not fit into the pretty 'angels' lingerie any more. All I could find in plus size were ugly beige granny bras and panties. 

What's a girl to do? Start her own company, design and manufacture beautiful, sexy women's underwear for women of all sizes. 

After 2 years in the UK, we launched in the USA in 2018 and now have our Head Office in Boca Raton in sunny Florida. We are growing extremely fast and hope to rule the world of 'Plus Size Lingerie, Swimwear and Nursing bras'. With 67% of American size 12 and above, we should be the 'norm' and not the 'exception'. 

Liz Willis, Founder and PresidentImage previewImage preview
Liz Willis                              Gillian Wood            Holly Willis
Founder, President             CEO                          Marketing 


Today, myself, my daughter Holly, who heads Marketing and Social Media and long term British friend Gillian our CEO, work along with  a team of amazing women, together we run Viva Voluptuous. With your help we plan to rule the world of Plus-size soon!


Celebrate Your Curves!

Liz Willis

★ Reviews

Let customers speak for us

10 reviews
Light yet feel great
Comfortable fitting
Best bra
Great Panties
Million thanks for being a great customer and thanks for the lovely review! So much appreciated!!
Hey, thanks for the lovely review, despite them being too small. Please pop them back, and wed be delighted to exchange them for you! xx